"Pretty But Wicked" was founded in Los Angeles in 2017 and is the moniker for Sammie Pearson. As "Pretty But Wicked," Sammie is a independent promoter who partners with major venues to bring them shows and provide creative, marketing, and artist liaison support. PBW prides itself on eclectic and intentional curation, compassionate artist-centered advocacy and hospitality, and executing everything in between to bring PBW’s special touch to events across Los Angeles.

Sammie was born and raised in Los Angeles and grew up singing and playing music, and curating art and music events in her community. Sammie is a full service event producer and planner, DJ, and birth doula. She is rooted in service, advocacy, community, and aligning people, music and spaces to create elevated experiences.

Girlpusher at Non Plus Ultra photographed by Kris Kirk
French Vanilla at The Monty Bar, photographed by David Avanko
Automatic at The Echo, photographed by Sammie Pearson

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