"Pretty But Wicked" was founded in Los Angeles in 2017 and is the moniker for Sammie Pearson. As "Pretty But Wicked," Sammie is a independent promoter who partners with major venues to bring them shows and provide creative, marketing, and artist liaison support. PBW prides itself on eclectic and intentional curation, compassionate artist-centered advocacy and hospitality, and executing everything in between to bring PBW’s special touch to events across Los Angeles.